HC+T Update Archives

 

HC+T Briefing: AVE morphs into EMV but still sucks

June 30th 2017 PDT

*June 30, 2017* Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. The Big Stories *Voice search advertising is years away* -- Smart audio is upon us and its adoption is on a rapid pace (see "From the Blog" below). That presents challenges to both SEO and SEM, since rather than presenting a page with multiple results, voice search delivers "one true answer" (even t ...Continue Reading

HC+T Briefing: The White House Syndrome

June 23rd 2017 PDT

*June 16, 2017* Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. The Big Stories *White House communications team casts negative perceptions on PR practitioners* -- The team managing communications at the White House is generally viewed as the most visible PR people on the planet. PR practitioners wish that weren't the case with the current administration and would prefer to distanc ...Continue Reading

HC+T Update: The Voice Opportunity

June 16th 2017 PDT

*June 16, 2017* Want to unsubscribe from this newsletter? Click here. /The Briefing was MIA for the last two weeks due to business travel, so there's a lot to catch up on. I'm also toying with a modified format, putting the stories I want to comment on at the top and sharing shorter items through the rest of the update. So let's get to it, but not before I remind you that extract items for the Wrap from my link blog, which you're welcome to follow./ The Big Stories *Amazon is buying Whole Foods* -- The $13.7 billio ...Continue Reading

HC+T Briefing: The Voice Opportunity

June 16th 2017 PDT

*June 16, 2017* Want to unsubscribe from this newsletter? Click here. /The Briefing was MIA for the last two weeks due to business travel, so there's a lot to catch up on. I'm also toying with a modified format, putting the stories I want to comment on at the top and sharing shorter items through the rest of the update. So let's get to it, but not before I remind you that extract items for the Wrap from my link blog, which you're welcome to follow./ The Big Stories *Amazon is buying Whole Foods* -- The $13.7 billio ...Continue Reading

HC+T Briefing: AVEs Are Hard to Kill

May 26th 2017 PDT

*May 24, 2017* Want to unsubscribe from this newsletter? Click here. /You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing./ Free Conference Alert *FutureComms in Chicago on June 1* -- SocialChorus, for which I am a business advisor, is hosting a free one-day conference in Chicago on June 1. Social media celebrity Bonin Bough will keynote the FutureComms conference, which will also feature sessions on building and managing employee communic ...Continue Reading

HC+T Briefing: Tone Down the Snark

May 19th 2017 PDT

*May 19, 2017* Want to unsubscribe from this newsletter? Click here. /You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing./ News *FCC votes to end net neutrality* -- The U.S. Federal Communications Commission voted 2-1 to open debate on a proposal to reverse the Title II designation used to enforce net neutrality and on whether the FCC should impose net neutrality rules through other mechanisms. /The takeaway: Make your voice heard. Leave ...Continue Reading

HC+T Briefing: Tone Down the Snark

May 19th 2017 PDT

*May 19, 2017* Want to unsubscribe from this newsletter? Click here. /You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing./ News *FCC votes to end net neutrality* -- The U.S. Federal Communications Commission voted 2-1 to open debate on a proposal to reverse the Title II designation used to enforce net neutrality and on whether the FCC should impose net neutrality rules through other mechanisms. /The takeaway: Make your voice heard. Leave ...Continue Reading

HC+T Briefing: Will AR save print? Does print need saving?

May 12th 2017 PDT

*May 12, 2017* Want to unsubscribe from this newsletter? Click here. /You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing./ Upcoming Free Stuff *Free crisis communications webinar* -- Next Thursday at 2 p.m. EDT, I'll join Jen Zingzheim Phillips for a fee webinar on crisis communications hosted by Carma, the company that owns media monitoring service CustomScoop. Did I mention it's free? Register *Panel on measurement planning will be bro ...Continue Reading

HC+T Briefing Will Be Back

May 5th 2017 PDT

HCT Briefing Delays and Breakdowns There's no HC+T Briefing this week. I was on an 8:15 p.m. flight from JFK that was delayed 3-1/2 hours. When we finally landed at SFO, I got to my car which broke down halfway home. I didn't roll into the house until 5 a.m. and slept when I should have been preparing the Briefing (which will be back next week). In the meantime, I hope everybody has a wonderful weekend. ...Continue Reading

HC+T Briefing: Popping the Filter Bubble

April 28th 2017 PDT

*April 28, 2017* Want to unsubscribe from this newsletter? Click here. /You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing./ News *It's looking worse for Twitter* -- Twitter's user base grew in the last quarter, but revenue fell while the company was outbid for Thursday Night Football live-streaming by Amazon. /The takeaway: Twitter is an important conduit for news and information, but without any light at the end of its revenue tunnel, i ...Continue Reading
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