*January 10, 2014* Want to unsubscribe from this newsletter? Click here. Six reasons there will be no Content Shock Every now and then, we hear that the explosive increase in available content will result in crippling information overload. Popular marketing blogger Mark Schaefer says the problem isn't bad for consumers, who enjoy a wealth of content, but the value of content marketing will plunge under the weight of so much competition. I get his point but still believe that the niche focus of most readers makes qual ...Continue Reading

*December 27, 2013* Want to unsubscribe from this newsletter? Click here. /If you find value in this weekly update, please share it with friends and colleagues!/ Why the Sacco saga will drive more people to ephemeral and private messaging services The story of the week was a hitherto unknown corporate communicator whose tweet to her 200 followers created a firestorm -- including a reaction that was far out of proportion to the offense -- and led to her firing. Justine Sacco's experience has been dissected by scores o ...Continue Reading

*December 20, 2013* Want to unsubscribe from this newsletter? Click here. /Every year, I'm amused by the torrent of posts and articles making predictions for 2014. They fall into a few categories: blinding flashes of the obvious (e.g., the visual web will continue to grow), misguided hopes based on personal bias (e.g., content marketing will finally start to fade), and extrapolation of current trends (e.g., PR will get more active in native advertising). I have resisted the temptation to write a predictions list, a st ...Continue Reading

*December 13, 2013* Want to unsubscribe from this newsletter? Click here. /I don't usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I'm presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we're offering the course on strategic social media through IABC. Each week, there's a multimedia learning module, opportunities for discussion on a closed Facebook group, and a conference call to review key points and ...Continue Reading

*December 6, 2013* Want to unsubscribe from this newsletter? Click here. /Every spare moment this week has gone into development of online training modules. I'm involved in creating an eight-part introduction to employee communications that will be part of Ragan Communications' training site, along with a major revision to the eight-part series I co-present with Joe Thornley for IABC, focusing on strategic social media, which will be offered for the third consecutive year starting this January. In the meantime, I also ...Continue Reading

*November 29, 2013* Want to unsubscribe from this newsletter? Click here. /I hope all of my American readers enjoyed a warm, restful and rewarding Thanksgiving Day. My readers are among the most important parts of my life for which I gave thanks yesterday -- along with my family, friends, and colleagues. I'm also thankful that the communications profession continues to provide so many opportunities for commentary, experimentation and significant contributions to employers and clients everywhere. / What is employee co ...Continue Reading

*November 22, 2013* Want to unsubscribe from this newsletter? Click here. /We had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would say) at the turnout. You should check to see if there's a Social Media Breakfast in your town!/ Should pol ...Continue Reading

*November 15, 2013* Want to unsubscribe from this newsletter? Click here. /I spent a wonderful two days with communicators from the International Monetary Fund in Washington, D.C., talking about social visual communication, Google+, Twitter and a host of other digital communication topics. By Tuesday, you could tell winter was coming; it got downright cold. Even here in the Bay Area, the morning chill is setting in. I hope everything is sunny where you are./ Turn your attention inward to produce the best social media ...Continue Reading

*November 8, 2013* Want to unsubscribe from this newsletter? Click here. /I spent last evening in San Carlos at the book launch for Robert Scoble and Shel Israel's Age of Context. It was a spectacular event, as it should have been considering it's such an important book. I was surprised to find my name badge waiting for me at the registration desk reading, "The Other Shel." I thought it was supposed to say, "The Younger Shel." Either way, you should read this book! Now, on to the week's news./ Thi ...Continue Reading

*November 1, 2013* Want to unsubscribe from this newsletter? Click here. /Welcome to November, everyone! Don't forget that it's also Movember, the global charity whose vision "is to have an everlasting impact on the face of mens health. During November each year, Movember is responsible for the sprouting of millions of moustaches on men's faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat prostate and testicular cancer and mental health challenges. Get details at M ...Continue Reading