HC+T Update Archives

 

HC+T Briefing: "The Sharapova Response"

March 11th 2016 PDT

*March 11, 2016* Want to unsubscribe from this newsletter? Click here. /My apologies for not getting a Wrap out last week. I woke up around 1 a.m. on Friday feeling lousy and it just got worse from there. I don't spend the day in bed very often, but that was my agenda last week. I'll make up for it with an extra-crunchy edition today./ News *UK could ban fake social media accounts* -- Because of misuse of fake social media accounts, the UK's Crown Prosecution Service (CPS) has published new guidelines to ensure law ...Continue Reading

HC+T Briefing: Reacting to Reactions

February 26th 2016 PDT

*February 26, 2016* Want to unsubscribe from this newsletter? Click here. News *Facebook reactions are here* -- You probably already know this, but Facebook has replaced the "like" button with "reactions." Hover over the like icon, and six options appear: like, love, haha, wow, sad, and angry. (On a mobile device, long-pressing the like icon will reveal the options.) /The takeaway: While reactions will make it easier for people to express their feelings about a post (who "likes" the anno ...Continue Reading

HC+T Briefing: Government's pathetic PR spend

February 19th 2016 PDT

*February 19, 2016* Want to unsubscribe from this newsletter? Click here. News *Facebook to open Instant Articles to all publishers* -- Instant Articles -- the Facebook tool that opens articles from within the Facebook platform rather than directing you to a news outlet's own site, massively speeding up how quickly those articles load -- will be available to all publishers effective April 12. All you need is a website and a Facebook page to take advantage of Instant Articles, which has been available to only a handfu ...Continue Reading

HC+T Briefing: Coping with nonstop outrage

February 12th 2016 PDT

*February 12, 2016* Want to unsubscribe from this newsletter? Click here. News *Twitter's algorithmic timeline finally launches* -- Twitter CEO Jack Dorsey insisted it wasn't imminent, but on Wednesday, Twitter introduced its "improved" timeline. You have to opt in to see the new timeline, which collects tweets the company thinks are important to you at the top of your feed, out of the traditional reverse chronological order that has characterized the timeline since it was first introduced in 2007. Consider ...Continue Reading

HC+T Briefing: Watch a 7-minute movie 15 seconds at a time

February 5th 2016 PDT

*February 5, 2016* Want to unsubscribe from this newsletter? Click here. News *Another change to Facebook's News Feed algorithm* -- The latest change to the algorithm that picks the content you see in your News Feed is designed to surface material you want to see first and that you're most likely to engage with. According to a blog post by two software engineers, research found that users had a better experience when the stories that showed up at the top of the feed are those that you're likely to rate highly and tak ...Continue Reading

HC+T Briefing: Did you know you were a lobbyist?

January 29th 2016 PDT

*January 29, 2016* Want to unsubscribe from this newsletter? Click here. News *New York wants to classify PR agencies as lobbyists* -- The state of New York is considering classifying public relations practitioners working in political arenas as lobbyists. The legislation would require anyone paid to influence public policy on behalf of clients to share the fees they've been paid, the clients' name, the legislation they're trying to influence, and whether they are supporting or opposing the bill. The rule would force ...Continue Reading

HC+T Briefing: Gaps are growing everywhere (like trust, engagement, and social media skills)

January 22nd 2016 PDT

*January 22, 2016* Want to unsubscribe from this newsletter? Click here. News *Facebook's live sports feed is a glimpse into media's future* -- The second screen is hardly a new concept. Watching a game on TV, sports fans often have their phones or tablets out to follow commentary and engage in conversation on venues like ESPN and Twitter. Facebook is introducing a new live feed called Sports Stadium that "combines what people already check Twitter and ESPN for during the games but shifts that second-screen expe ...Continue Reading

HC+T Briefing: A taste of Peach

January 15th 2016 PDT

*January 15, 2016* Want to unsubscribe from this newsletter? Click here. News *Snooping on employees is not okay (in Europe)* -- A number of groups that represent both management and workers in Europe have issued warnings that a recent court ruling is not a "green light...to start snooping on staff." Europe's top court had ruled in favor of a company that had read an employee's messages. "Employees should not be subject to Stasi-style surveillance at work," was the message from the Institute of Di ...Continue Reading

HC+T Briefing: Brands just can't resist riding a meme's coattails

January 8th 2016 PDT

*January 8, 2016* Want to unsubscribe from this newsletter? Click here. /Happy new year to HC+T Briefing readers! In 2015, we had the uncommon experience of both Christmas and New Year's falling on Fridays, so the Wrap took a break. I hope your break was rewarding and refreshing. As a result of the two-week break, this week's Briefing is longer than usual, as my collection of items covers three weeks instead of just one. Also, I have noticed a lot of new subscribers to the Briefing; a very warm welcome to all of you! ...Continue Reading

HC+T Briefing: A Star Wars-free update of the weeks' news and posts

December 18th 2015 PDT

*December 18, 2015* Want to unsubscribe from this newsletter? Click here. /HC+T Briefing is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to re ...Continue Reading
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