HC+T Update Archives

 

HC+T Briefing: Using ad targeting for good instead of evil

November 22nd 2017 PDT

November 22, 2017 Want to unsubscribe from this newsletter? Click here. /There was no Briefing last Friday and you won't get one this coming Friday. (Tomorrow begins the four-day Thanksgiving weekend when nobody in the U.S. should be reading work-related email. Work-related email on a four-day holiday weekend is not one of the things for which you should be thankful! Instead, I'm combining the two Briefings into this special (extra-long) Wednesday edition. You're welcome to follow my link blog, which is where I collec ...Continue Reading

HC+T Briefing: Big Brother Really Is Watching You

November 10th 2017 PDT

November 10, 2017 Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. News *Twitter doubles character count* -- Twitter has officially expanded the character count for a tweet to 280 characters. Most of those testing the new limit in late September didn't generally take advantage of the longer count, leading some to believe that most tweets will remain short; only 1% of tweets created b ...Continue Reading

HC+T Update: The Great Hamburger Emoji Controversy

November 3rd 2017 PDT

November 3, 2017 Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. Announcement One thing I didn't consider when leaving my consulting practice to join Webcor as director of internal communications is that HC+T -- Holtz Communication + Technology -- doesn't exist anymore. As of December, therefore, I will rename this update /The Holtz Report/. (Original, isn't it?) I'll repeat this a ...Continue Reading

HC+T Briefing: Feed Splitting

October 27th 2017 PDT

October 27, 2017 Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. Announcement After 21 years as an independent consultant (which followed 19 years in the corporate world), I have re-entered the corporate world. As of Tuesday, I am director of Internal Communications at Webcor, one of the largest commercial construction companies in California. I am excited about what lies ahead for ...Continue Reading

HC+T Update: CEOs Get Social

October 20th 2017 PDT

ef October 20, 2017 Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. News *Richard Edelman calls for industrywide ethics principles* -- In the wake of the Bell Pottinger scandal in the UK, Edelman CEO Richard Edelman "called for the PR industry to adopt a new set of ethics principles superseding those of trade associations." Edelman called out the Arthur W. Page Society, PR ...Continue Reading

HC+T Briefing: Tortured English and Falling Stock Prices

October 13th 2017 PDT

October 13, 2017 Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. News *AOL is shutting down Instant Messenger* -- Two decades ago, it revolutionized online communication: You could actually chat with someone else without using email. Twenty years later, AOL is permanently closing AOL Instant Messenger (AIM). /The takeaway: The mourning of AIM's passing is mostly nostalgic, but you h ...Continue Reading

HC+T Update: Good news, everyone! Harvey Weinstein is our new client!

October 6th 2017 PDT

October 6, 2017 Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. News *LVPD applauded for online response to massacre* -- While a torrent of fake news accompanied the horrific shooting in Las Vegas, the Las Vegas Police Department was able to ensure accurate information was available by posting timely announcements and press conferences across its various social media profiles. /Tak ...Continue Reading

HC+T Update: Whatever shall we do with all those extra characters?

September 29th 2017 PDT

September 29, 2017 Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. News *Twitter expands to 280 characters* -- Twitter's 140-character limit will soon be a thing of the past. The company is expanding the limit on posts to 280 characters. Only some users have access (though several people have published tricks to get access to the expanded limit, including using Tweetdeck). The comp ...Continue Reading

HC+T Briefing: A Second Life for QR Codes

September 22nd 2017 PDT

September 22, 2017 Want to unsubscribe from this newsletter? Click here. You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing. Two quick notes So I got a note from a colleague and reader who asked why I dropped "The Takeaway" from this weekly update. I explained that I was putting the stories about which I had a point of view in the top section, "The Big Stories." Not good enough, he said; "The Takeaway" was wha ...Continue Reading

HC+T Briefing: The Camera As Keyboard

September 15th 2017 PDT

September 15, 2017 Want to unsubscribe from this newsletter? Click here. /You're welcome to follow my link blog, which is where I collect the stories from which I choose the contents of the HC+T Briefing./ The Big Stories *Unleash your superhero with AI* -- "Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future," according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using "AI and machin ...Continue Reading
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