It's an abbreviated version of the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn't grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. And it'll be the same next week and the week after as I continue my swing through Europe with limited time. But I'm still collecting the usual number of stories on my link blog, which you're welcome to follow.

Join me for a day on internal social media in Copenhagen

News

Whisper is tracking its anonymous users -- The app Whisper is supposedly anonymous; co-founder Andy Heyward calls it "the safest place on the Internet." A Guardian article, however, exposes the processes Whisper uses to track the locations of users, among them some who have requested that they not be followed. After learning the Guardian would publish these findings, the company quietly changed its terms of service, giving the company permission to determine the location of users who have disabled geolocation. After the story was published, Whisper editor-in-chief Neetzan Zimmerman tweeted, "The Guardian made a mistake posting that story and they will regret it." Read more

Goodbye, Vocus -- A former ARCO communicator once asked me how the name of the company was pronounced after it was acquired by British Petroleum. The punchline: "It's pronounce BP. The ARCO is silent." That seems to be the case with the merger of Cision and Vocus. The new company's name: Cision. For a while, the combined company was (oddly) called Cision and Vocus. If you thought this was a merger of equals can put those beliefs to rest. Read more

Cisco launches coalition to retrain engineers for the Internet of Things -- Up to 2 million engineers stand to undergo retraining to address security, privacy, and the ecosystem for the rapidly growing Internet of Things (IoT). The networking company has brought 11 corporationso n board to "overhaul the education system to re-skill the 2.4 million people in networking to be equipped with the skills for working in a world with connected devices," according to Cisco and general manager of services, Jeanne Beliveau-Dunn. Read more

Let me tweet you a few bucks -- Twitter and French bank Groupe BPCE have teamed up to allow the bank's customers to send money to one another via tweet. The deal is an effort by Twitter to jump into the online payment world, a source of revenue that isn't based on advertising. Read more

New IFTTT introduces great new Twitter triggers -- If you're a user of If This Then That (and if you're not, why the heck not?), you'll be delighted to learn about a new set of Twitter triggers that let you set up actions when you are mentioned in a tweet, when a specific user sends a tweet, when someone tweets in a particular geographic area, and more. These recipes represent something a first since they're not just about your own actions; they let you "query deeper into Twitter's stream." Read more

Google wants to be your medical consultant -- You're not feeling well. You query Google about your symptoms. How would you react if the search results included a suggestion that you connet with a specific doctor via an extension of Google Helpouts? It's a new service currently in trials. Read more

Site lets your workers look for new jobs on the QT -- Poachable is a startup that will serve as a broker for workers looking for new jobs who don't want their employers to know they're on the hunt. Job-seekers complete a profile that outlines what it would take for them to jump ship, and Poachable's algorithms match them with companies that think they'd be a good fit. The employee's identification is kept secret and current employers will never be included in the companies introduced to the worker. Read more

Mobile

The Dick Tracy real-time video watch is real -- and it's Android -- There's no shortage of skepticism around wearables, including watches. What problem do they really solve? many are asking. That may change -- particularly in the enterprise - with Citrix's introduction of a GoToMeeting app for Android-powered watches. Read more

Trends

Young affluent audiences are fine with native ads -- The uproar over native advertising continues -- not without justification as some in the business continue to scoff at ethics standards -- but over 40% of affluent respondents to a survey said they "pay more attention to ads that appear on sites with a good reputation." According to the report, there's no need to disguise ads as content, but affluent young readers in particular pay attention to content-based ads. Two-thirds of young affluent respondents said they don't care who wrote an article -- a journalist or an advertiser -- as long as it's relevant. The results were part of The Martini Report, a deep dive into the affluent online audience.Read more

Mayo Clinic Center for Social Media names four Platinum Fellows -- including me!

This week on FIR

• On episode 777 of the Hobson & Holtz Report, Neville and I discuss Millennials and the fact that the stereotype most marketers are targeting probably doesn't exist, why journalism's biggest competitors don't look much like journalism, why linear measurement isn't necessarily right for social media, and why B2B buyers have usually already made up their minds by the time they call your company. We also cover the fact that social media usage is highest when business activity is at its lowest, a study that says teens are leaving Facebook (again), and why the Snapchat breech shouldn't deter marketers. We also have our regular tech report from Dan York and Asia report from Michael Netzley. Listen
• Doug Haslam is back with Chip Griffin on Media Bullseye Roundtable, discussing harassment of women in the gaming industry, tips for PR pros using LinkedIn, and Ebola as a crisis communication issue. Listen
• On Linked Conversations, Chuck Hester brings us up to date on the favorable new terms of service and user agreement from LinkedIn. Listen
• Eileen McDargh is the latest guest on Thought Leadership. McDargh -- a content, interaction, and insights consultant -- chats with Mitchell and Michael about the benefits of resiliency to organizations and thought leaders. Listen

• I'll also be conducting a workshop this Tuesday for Intrateam, the Denmark-based intranet organization.
• In October, I'll speak at the Global Intranet Forum in New York.
• I'll conduct a two-day workshop for the International School of Communications in London during October.
• While I'm in England, I'll take a day trip to Bath and speak to communicators there on October 27.
• I'm presenting a keynote at the SMX Milan Search & Social Media Conference in Milan, Italy in mid-November.
• I'll present a pre-conference workshop on social visual communications at a Ragan conference at SAS headquarters in early November.
• I will also present at Ragan's PR conference in Chicago in early December.
• And, for good measure, I'll speak at a Ragan conference devoted to the issue of visuals and infographics in April 2015 in Denver.

Attention Europeans!

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